Social media is arguably the most important marketing channel available to businesses and marketers today. With all of the noise, it can be challenging for a brand to cut through and reach its audience. That's why social media optimisation is so vital. Fortunately, the UX process has developed som…
Blog posts March 2022
Using SERP To Improve Your Content Marketing
SERP, or search engine results page, is one of the essential tools you can use as a marketer. It lets you see how your content is performing and what people look for when searching for specific terms. This information can help you improve your content marketing strategy by giving you an idea of what…
Important SEO KPI’s you should be tracking
As a business person or content creator, you need to keep track of performance data that measure how you are doing—specifically, the Key Performance Indicators (KPIs) in your SEO strategy.
Here are eight essential metrics to track to know what’s going on with your SEO efforts:
- Num…
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