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Blog posts January 2022

The Effectiveness of Organic Ranking vs Paid Tactics

What is organic ranking?

Organic ranking refers to search results of a search engine that are not influenced by paid advertising. Organic ranking occurs according to the relevance of the search term. Hence it doesn't include adverts to optimise the site’s visibility or ranking in search results…

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Ways to Collect Valuable First-Party Data

What is first-party data?

First-party data is the information that your company gathers directly from its clients. First-party data is collected to help marketers understand their customers better. It is valuable to companies as it doesn't rely on a third party.

 

First-party data can incl…

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Why is the Design of Your Website Important for Users?

  1. It sets the first impression

The design of your website gives your audience the first impression about your products or services. If your website is not appealing or outdated, your audience will immediately leave your website. As a result, you will miss out on leads.

When your page or s…

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Types of Interactive Content and How to Use Them

  • Quizzes and polls

Quizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass the time as they find out more about themselves. The quizzes and polls are appealing to the reader because they actively engage them and provide result…

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4 blog posts